Wednesday Stir

By Kyle O'Brien 

-Patrón Tequila’s latest campaign from MullenLowe Los Angeles is in good hands. In a beautifully shot campaign titled ‘Our Hands,” shot at Hacienda Patrón in the highlands of Jalisco, Mexico where the tequila is exclusively produced, it shows how artisans come together to make tequila by hand. It starts with a hardy clap, then builds to a rhythmic beat showing colorful shots of jimadors, tahona millers, fermenters, distillers, and bottlers coming together to celebrate the art of making tequila by hand. Music from Grammy winner Andrés Levin, direction from Tino, and wardrobe from fashion designer Sandra Weil help tell a story of passion and pride through Patrón’s own people.

-Adweek’s Agency of the Year shortlists continue with the U.S. Agency of the Year finalists.


-BrewDog has provoked action by the U.K.’s Advertising Standards Authority after sending out an email promoting its fruit-infused IPA range with the subject line: “One of Your Five a Day.”

-Publicis Groupe’s annual “Holiday Wishes” film this year focuses on raising awareness for the HPV virus while having some fun along the way.

-The exodus at the CW continues as its longtime ad sales chief Rob Tuck is exiting the company.

-Serendipity, the opulent New York dessert spot and DTC ice cream brand, is shifting focus to mental health.

-Adweek uncovers AB InBev’s plans for the future, and they involve getting digital, according to CMO Marcel Marcondes.

-News and culture publisher BuzzFeed Inc. announced Tuesday that it is laying off around 12% of its workforce.