Food & Beverage

With Selena Gomez, Serendipity Brands Tones Down the Gimmicks

The opulent New York dessert spot and DTC ice cream brand is shifting focus to mental health

Serendipity Brands Cookies & Cream Remix and other flavors with a hand holding an ice cream cone. — Serendipity Brands expands its purpose, its flavor range and its reach beyond New York.Serendipity Brands

December 6, 2022

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Before Covid-19, perhaps you could lure someone out of the house with a $200 grilled cheese, $300 burger or $25,000 frozen hot chocolate.

During that simpler time, you could fall in love at the glove counter at Bloomingdale’s, split a sundae at the shop down the street, lose that person’s phone number in a Gabriel García Márquez novel and spend the next decade retracing your steps.

But the pandemic curbed much of that frivolous whimsy.