-TheScore Bet is back with more celebrities to endorse online sports betting. The latest campaign features spots with comedic actor Jon Lovitz and Suits star Patrick J. Adams. A third spot with Russel Peters will launch later this fall. TheScore Bet worked in partnership with Toronto-based agency Diamond on the campaign creative and strategy. The spots were directed by comedy veterans The Director Brothers, Ryan McNeely and Josh Martin. The campaign personifies the Bet Mode function that is available to all theScore app users, with signature humor from Lovitz and Adams.
-With Brandweek taking over Miami, Adweek talked with creative agency leaders there about the draw to the city that is emerging as a creative powerhouse.
-At Brandweek, Gatorade CMO Kalen Thornton talked about equity in sport, because it “has the power to change the world.”
-Also, Chobani’s chief marketing and category officer, Meredith Madden, sat down with Adweek during Brandweek to discuss the brand’s transition in identity from a yogurt brand to a modern food company.
-RadioShack and LimeWire have risen from the dead, but retooled as NFT marketplaces out to capture consumer attention and make cryptocurrency collectible purchases simpler and more mainstream.
-The Colorectal Cancer Alliance enlisted actors Ryan Reynolds and Rob McElhenney to bring audiences along as they get their own colonoscopies.
-With the U.S. Senate expected to vote on marriage equality in the coming weeks, wedding brand Zola is taking action—with an invitation.
-Luxury tea blender Tealeaves, in support of the United Nations Biodiversity, has announced an official Color of Biodiversity, created by Pantone Color Institute, to educate people on the importance of biodiversity loss. The color was selected based on the history of biodiversity—and acts as a symbol to bring awareness to it as the next global environmental issue.
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