Wednesday Stir

By Kyle O'Brien 

-Mischief @ No Fixed Address has expanded its relationship with Coors Light and Molson Coors and the creative agency has released its latest Coors Light work, “The Official Beer of Everything Unofficial.” The relaxing spot notes that flip-flops are the unofficial dress code for summer, any pool, including a kiddie pool, makes a great pool party and air conditioning is free with every purchase of Coors Light (when you chill out in the beer cooler).

-A former contract employee of One Minute Briefs says the organization’s founder, Nick Entwistle, physically assaulted her during a trip to Portugal in 2021.


-The chief executive of Swedish creative agency Åkestam Holst, Johan Östlund, resigned last week after being arrested for paying for sexual services, an allegation he has denied.

-Beam Suntory has chosen creative agency Highdive as its agency of record for five whiskey and ready to drink brands, with work having been released for Sauza and Beam labels.

-Fruit Smash Hard Seltzer is being sold as a “party juice” by a disembodied head—and the brand says that it “wasn’t made to sip.”

-Omnicom’s John Wren is adamant in the agency network’s commitment to Omnicom staff and their families in Ukraine—now and after the fighting ends.

-As the world’s biggest trial of a four-day workweek kicks off in the U.K., a group of advertising professionals is campaigning for the creative industries to adopt a shorter week.