Wednesday Stir

By Kyle O'Brien 

-Jack in the Box has launched its Pineapple Express Shake for those who have a case of the munchies on 4/20. While the Pineapple Express Shake is available the whole month of April, it’s only $4.20 on 4/20, and to sweeten the deal, so is every flavor of shake on the menu. In proving Jack loves trees just as much as others, for every Pineapple Express Shake purchased through third-party delivery apps on 4/20, Jack in the Box will plant a tree, because it’s 4/20 and Jack loves trees, according to the jingly campaign created in partnership with Maximum Effort. Oh yeah, there’s a guy dressed as a giggly tree.

-Yes, it’s 4/20, the dankest of days, but with the evolution of cannabis marketing, some brands are realizing they can utilize tactics appealing to a wider audience.

-According to cannatech firm Akerna, the legal cannabis market in the U.S. will rake in roughly $130 million on 4/20 this year, notching a 16% increase over 2021’s record-busting $111 million haul.

-Ben & Jerry’s blends two of its core personality traits into an April 20-pegged campaign that advocates for criminal justice reform and federal cannabis legalization.

-Gold House, a nonprofit collective of Asian and Pacific Islander leaders, announced a new initiative called Gold House Ventures—an extensive $30 million investment fund that will directly invest in API business founders.

-The Gerety Awards have announced a final deadline for entries: Friday, May 13. The shortlist will be announced mid-June followed by jury insight panels. This year’s jury locations are London, New York, São Paulo, Mexico City, Copenhagen, Brussels, Vienna, Manila and Tokyo. Enter on the Gerety Awards website.

-Netflix, the world’s largest streaming service, saw a dip in subscribers globally for the first time since October 2011.

-Underwear brand Hanes released “Stay Cooool. Stay Supported,” a campaign by the Martin Agency, introducing its X-Temp Total Support Pouch product line.

Advertisement
Advertisement