-Creative company The-Artery has created a fishy spot for freelance service online marketplace Fiverr.
Helmed by director Alon Seifert, the spot, “Don’t Go With The Flow,” follows a chatty, entrepreneurial fish whose swimming school has grown exponentially after using resources from Fiverr, helping the aquatic business succeed in creating a new logo, running a digital campaign and hiring a new CMO who seems to have dodged the bait of a fisherman.
-Kohl’s has put its media account into review. Publicis Groupe’s Zenith has held the retailer’s media account for the past nine years.
-Finnish creative agency Hasan & Partners has named Riku Vassinen as its new chief executive, coming over from Ogilvy.
-M&C Saatchi Group has rejected the takeover bid being led by its director and deputy chair Vindoka ‘Vin’ Murria, through her acquisition company AdvancedAdvT Limited.
-Highsnobiety, a streetwear publisher that doubles as a production agency, made Francis Bourgeois, TikTok’s favorite trainspotter, the conductor of his own locomotive for a Gucci/North Face ad.
-Soap brand Irish Spring has never run an ad during the Super Bowl, but this year the brand plans to air a 30-second spot during the 4th quarter.
-Cumulatively, consumers spent $493 million on legal weed on the top five days of cannabis sales, a 25% increase over the strongest five sales days of 2020.
-Muse by Clio’s look back at classic Super Bowl spots continues with a review of Cindy Crawford’s 1992 “New Can” spot for Pepsi.