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There are a few days on the calendar each year that elicit a near-Pavlovian response from cannabis fans. There’s April 20, of course, the global celebration of ganja. And Green Wednesday, the day before “Danksgiving,” known for being a stock-up opportunity before family gatherings.
Those two days are considered endemic holidays, meaning they’re so closely tied to the cannabis industry that devotees can claim them as their own special events, using them as springboards to build community, host (mostly virtual) parties and post memes around a shared passion.