Tuesday Stir

By Kyle O'Brien 

-Inspira Health, a healthcare organization in Southern New Jersey, is empowering women to “own their pregnancy” in its new “Like a Mother” campaign, recently launched with Philadelphia agency Brownstein.

The integrated campaign is accompanied by a new digital birth plan tool to help expecting mothers plan and feel ready for delivery. The campaign informs pregnant women about Inspira’s expertise and focus on patient choice, and increases awareness and consideration for maternity services across the health network.


-Havas-owned creative agency Rosapark has rebranded to Rosa Paris, following through on a pledge made a year ago amid criticism from diversity advocates.

Little Caesars’ CMO talked with Adweek about how the pizza brand is going up against not just other pizza chains but fast food giants as well.

-Havas Group has detailed its steps to become more environmentally sustainable over the next four years as it aims to lower its greenhouse gas emissions by 60%.

-Advocacy group JewBelong has launched a campaign to highlight a rise in antisemitic violence.

-Adweek takes a look at low- and no-alcohol libations, sales of which accelerated during the pandemic and are expected to grow by 31% over the next few years.

-Infiniti U.S. has launched a new film and campaign, “Conquer Life in Style,” featuring actor, producer and wellness/spirits entrepreneur Kate Hudson as the ideal Infiniti U.S. car buyer.

-Pharmaceutical giant Bayer is conducting a global media review, according to Campaign US. WPP’s MediaCom and Omnicom’s PHD are incumbents on the account.