Little Caesars CMO on How the Brand Shifted Its Thinking to Take on 'Big Pizza'

Jeff Klein on why fans should be shocked


There is little loyalty when it comes to pizza. 

Little Caesars, with its value price point, is even more competitive battling against cheap options like McDonald’s and Subway. “There is not a lot of loyalty [among the] majority of users across all brands. This is even more so now [that] virtually everyone delivers,” Jeff Klein, chief marketing office, Little Caesars said. “Whereas before, pizza had a leg up.”

Little Caesars’ “secret sauce” is its innovation, according to Klein.

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