Wednesday Stir

By Kyle O'Brien 

-Black Forest Fruit Snacks and Gummy Bears has launched “Take Me to the Forest,” developed with creative agency of record Duncan Channon. The campaign serves up Black Forest as a go-to treat for millennial parents, especially those who are dealing with kids in the painful musical learning process.

The lighthearted spot features a mom who calls on Black Forest to transport her away from the noise made by her accordion-playing daughter and the ruckus made by her VR martial arts enthusiast partner to the tranquility of the forest. A series of social ads also uses the “Take me to the forest” tag.


-Canada’s Royal Ontario Museum is joining forces with the agency No Fixed Address to curate a real-time experience that captures the unique perspectives of children and teens living through the pandemic.

-Publicis Groupe is rejiggering its U.S. Publicis Media leadership team with an array of new titles to round out its C-suite.

-In honor of Pride Month, Hulu is extending its “Pride Never Stops” campaign by installing six flower sculptures along New York City’s High Line from June 24-27—and donating to four LGBTQ+ community organizations.

-In its desire to become net zero, Mexican beer brand Corona has been recovering plastic released into the ocean and beaches, and to mark World Oceans Week, it released an AR experience to challenge consumers to reduce their own personal plastic footprint.

-Make sure to check out Adweek’s 2021 Experiential Awards winners.

-Two leaders in their industries—multi-state cannabis player Curaleaf and media powerhouse Scary Mommy—have created a cobranded content hub and a celebrity-led live event aimed at normalizing weed use for parents, especially moms.

-Personalized 3D-printed gummy vitamin maker Nourished has hired social commerce creative consultancy Deft as its first creative agency.

-20 brands, including General Mills, Nestle, Target, DoorDash and Mars have pledged to spend at least 2% of their annual media budgets in Black-owned media through GroupM’s media and inclusion initiatives, reports Ad Age.