-Those of us in the northern hemisphere may not have heard of Westpac, a heritage Australian bank, but a new video for the financial institution deserves attention. In a single minute, the video takes us through a day in the life of various Australians. Four directors’ visions of these moments are seamlessly sewn together, from milestone moments like a mother giving birth to twins and a woman getting her mastectomy tattoo to disappointments like dropping a phone down a toilet and a brother getting out of jail, to some animated and surreal moments.
The ad, created by DDB Sydney and produced by Exit Films, is a compact gem of creative filmmaking.
-Facebook is reviewing its global media buying and planning across all of its properties, putting some doubt into Mindshare’s primacy.
–Wavemaker has hired Vinny Rinaldi as executive director, head of investment and activation. He was previously with Amazon and the Hershey Company.
-Procter & Gamble announced a new initiative to expand the development of Black creators in film, television and advertising on both sides of the camera, called Widen the Screen.
-After a year that saw furloughs and layoffs, The Drum has made some key hires and promotions. John McCarthy has been upped to media editor after seven years at the publication, while Imogen Watson has risen to senior reporter covering creative. The U.S. office added a reporter, Kendra Clark, to cover digital transformation.
-Want to drink some curry? Get to U.K. fusion chain Wagamama for the katsu curry smoothie, developed by chefs as part of a campaign from Uncommon to encourage young people to open up about their mental health.
-A campaign by Tide to encourage people to wash in cold water features cold-named celebrities, including Ice-T, Stone Cold Steve Austin and Vanilla Ice.
-Muse by Clio’s Tagline podcast takes a look at the “Like a Girl” campaign and its influence on modern culture and advertising.