Facebook Revs Up for a Global Media Review

Primary agency incumbent Mindshare is defending in the process

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Approximately two years after expanding its agency roster, social media behemoth Facebook is reviewing its global media buying and planning across all of its properties.

It’s unclear if Facebook has previously reviewed its media buying and planning business.

“Facebook has the privilege of partnering with top agency talent across our brand portfolio, and as any company would, we will be exploring agency support that will best align with our media needs for 2021 and beyond,” Facebook said in a statement to Adweek confirming the review.

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