Facebook Revs Up for a Global Media Review

Primary agency incumbent Mindshare is defending in the process

Facebook spent around $650 million on media last year, according to COMvergence.
Facebook spent around $650 million on media last year, according to COMvergence. NurPhoto/Getty Images

Approximately two years after expanding its agency roster, social media behemoth Facebook is reviewing its global media buying and planning across all of its properties.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
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