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Because using hot water requires more energy and puts more strain on the environment, Tide is encouraging people to instead use cold water when washing their clothes.
To help get the message out, the Procter & Gamble (P&G) laundry detergent brand is debuting a new celebrity-filled campaign featuring Ice-T and Stone Cold Steve Austin working in a call center. In various spots intended to educate viewers, the duo dial Mr. T, Vanilla Ice, Annie Murphy of Schitt’s Creek and former NHL player Mark Messier to share the good news.