Tide Wants Everyone To Wash Their Laundry in Cold Water

A new campaign highlighting sustainability features Ice-T, Vanilla Ice and Stone Cold Steve Austin

ice-t and stone cold steve austin calling people while surrounded my tide-themed merch
The marketing push comes days after the laundry detergent brand announced its latest initiative to protect the environment. Tide

Because using hot water requires more energy and puts more strain on the environment, Tide is encouraging people to instead use cold water when washing their clothes.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.