-Cleveland, a city known for its fervent football fans in the Dawg Pound of its stadium, decided to take the theme to its new tourism spot, “A Dog’s Day Off,” which aired during the Puppy Bowl. Destination Cleveland worked with its agency partner, MMGY Global, to show how rewarding and fun a day off in Cleveland can be—all from a dog’s point of view. In just 30 seconds, many quintessential Cleveland visitor experiences are highlighted. The dog kicks off its day stealing the show at a football tailgate, chows down along the lakefront, wags its tail alongside the queens at a drag show, performs with a busker along East 4th Street, jams at a show at Grog Shop and ends the day cruising past the Capitol Theater.
-The game-winning ads on the TelevisaUnivision broadcast of Super Bowl 58 focused on the themes of the multi-generational household and Spanglish dialogue.
-ADWEEK asked creative leaders to review the best and worst Super Bowl 58 commercials.
-ADWEEK crunched the data to unpack the effectiveness of this year’s Super Bowl creative, based on ad testing data from Kantar and System1.
-Politician Robert F. Kennedy Jr. is receiving backlash from his extended family following an ad that ran in the second quarter of Super Bowl LVIII.
-Brands may talk a big game about diversity, but ADWEEK found that brands were not equal in giving diverse groups a place in the Super Bowl.
-Skip the game and watch all the Super Bowl 58 ads in a quick two minutes.
-To celebrate Valentine’s Day, branding and creative agency The Working Assembly is taking advantage of the candy-laden holiday with a care package of sweets to announce the opening of their IRL candy store—the perfect addition to Cherries, the ice cream shop agency founder Jolene Delisle opened and renovated. The Valentine-designed package contains custom candy hearts that say things like “on brand” and “brief me,” a box of cherry-shaped and -flavored gummies, and a box of nonpareils that say “we’re there for you in crunch time.”
The Valentine’s Day pack from Cherries.