-Fans of first wave reality shows may remember when Jessica Simpson made a very public gaffe in 2003 when she thought Chicken of the Sea was actually chicken and not tuna. For a bit of reality nostalgia (nostalgity?), the tuna brand has brought back Simpson, this time with her daughter, to prove that she knows that it’s not really chicken. The effort, by Reach Agency, features Chicken of the Sea’s new wild-caught tuna packets while recalling early 2000s pop culture, whether we needed it or not.
-Over the course of a decade, the Essity-AMV BBDO collaboration has yielded taboo-busting work while Essity has pivoted its corporate purpose to “breaking barriers” in the health and hygiene category.
-Boathouse has released its latest CEO study that shows a better trust between the CEO and the CMO and a greater adoption of AI technologies.
-What should you do when you lose your biggest, and only, agency client? Jennifer Steele, the co-founder and managing partner at Plan.Net Americas, has some sage advice.
-Whiskey brand WhislePig puts its unique stamp on Dry January by developing a terpene-based cocktail that leans into the explosion of nonalcoholic beverages and the American cannabis boom.
-AB InBev signed on as the first global beer sponsor of the Olympic Games and Paralympic Games through 2028, with Corona Cero 0.0% as the beer of the summer games.
-Not many people enjoy doing laundry, so to kick off the new year with hopes of less laundry, or none at all, True Classic has developed a solution: “The 365 Pack”—a single pack of 365 perfectly fitting True Classic shirts, one for each day of the year. Developed by nmbl, True Classic’s social agency of record, “The 365 Pack” features a social video crafted with Minneapolis-based production studio Pixel Farm. The campaign launched with a series of social posts inviting followers to share their worst laundry story for a chance to win the pack.