AB InBev Named First Global Olympic Beer Sponsor, With a Twist

Corona Cero 0.0% will be the official beer of the Paris Summer Games

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Anheuser-Busch InBev signed on as the first global beer sponsor of the Olympic Games and Paralympic Games through 2028. However, there’s a plot twist: Corona Cero 0.0% beer will be the breakout star.

The alcohol-free brew will be the official beer of the Summer Olympics in Paris, joining Coca-Cola, Toyota, Airbnb and others as the International Olympic Committee’s top-tier exclusive sponsors.

The partnership will give AB InBev the chance to reach the 4 billion people expected to tune into 2024 Olympic broadcasts around the world, as well as the 15.3

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