-FCB Canada’s latest campaign for bank BMO is festive and merry, but in a businessy way. It’s part of BMO’s annual “Wrap the Good” program, which supports the business sector during a key sales period. “Business Carols” consists of an album of holiday carols where the lyrics have been changed to support Canadian businesses owned and operated by members of underrepresented communities. Each of the eight songs features a different business and details about their products. The album is now on Spotify.
-French media company Vivendi’s announcement that it’s exploring a sale of Havas could unlock more value for the agency, making it attractive to potential buyers.
-A provocative campaign from MSI Reproductive Choices and agency Uncommon Creative Studio contrasts souvenir options with the lack of choices many women have when it comes to their own bodies.
-Adweek talked with CMOs and executives and learned what their plans were to engage with overlooked audiences in 2024.
-Artists embraced augmented reality at this year’s Miami Art Week.
-In a recent campaign for the Norwegian market, McDonald’s teamed up with agency partner Nord DDB Oslo to inspire consumers to check out its delivery option by reminding them of the comfort of home.
-Havas Costa Rica and Republica Havas are showing what night shift workers at KFC do during the day. In a series of print and outdoor ads, titled “Night Shift,” KFC night shift workers are shown doing what they do best during the day: sleep. They’re pictured on couches, tables and beds after a long shift after the sun has risen. The campaign seeks to position and reinforce the brand’s service at night.
KFC night shift workers show off their daytime hobbies.