-Nashville-based agency Buntin has partnered with cleaning and restoration leader Servpro to launch the second installment in the brand’s “There’s a Pro for That” campaign with a glimpse into how their pros can handle the wreckage from even the most terrifying mythical creatures. The comedic “Declassified” campaign’s two spots, “Squid” and “Dragon,” take a peek behind the curtain of some of the most extreme and heroic successes by the seasoned pros at Servpro, demonstrating their ability to handle anything. The new integrated campaign features national broadcast TV, paid social media, online video retargeting and CTV.
-Adweek’s Brand Genius issue is out, and our cover story explores how Lego’s willingness to pivot and reinvent itself for 91 years has helped make it one of the most beloved brands in the world, now under the guidance of chief product and marketing officer, Julia Goldin, who has led the brand for the past nine years.
-Google Chrome’s latest campaign might “Break Ya Neck.” That’s because the browser has partnered with Busta Rhymes, alongside Lil Yachty and McLaren F1 racing driver Lando Norris in a campaign produced by ATTN:’s creative shop.
-When many are doubting health institutions, biotech company Moderna is showing up in surprising ways, writes Kate Cronin, chief brand officer at the company.
-Restaurant cookbooks, like those from White Castle, are a tried and true marketing technique, and Adweek’s Robert Klara looks at the long-term trend.
-The latest campaign from telecommunications company Deutsche Telekom reveals a dark side of social media—children whose images are posted online could fall victim to identity abuse.
-On the latest Marketing Vanguard podcast, Jessica Kogan, chief growth and experience officer at Vintage Wine Estates, talks about her journey that transcends traditional boundaries.