I’m taking my pants off!
I’m getting #pantsdrunkforcancer and I want @RickieFowler @maxhoma23 and @GenoBonnalie to join me and @thelongdrink in the Finnish tradition of pantsdrunk (drinking at home in your underwear) to help raise money for cancer research. pic.twitter.com/QMaGBQQ13b
— Joel Dahmen (@Joel_Dahmen) May 31, 2023
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-The Finnish Long Drink, a top-selling category of alcohol in Finland that’s now available in 43 states in the U.S. and has sold over one million cases since 2022, has tapped PGA Tour veteran Joel Dahmen, who was recently featured on Netflix’s “Full Swing,” for a new campaign aimed at getting people to unzip their pants—all in support of testicular cancer research and early screening services. The hashtag #pantsdrunkforcancer is a movement that encourages you to embrace the Finnish tradition of kalsarikännit, or “pantsdrunk”—the act of enjoying a drink at home in your underwear. The campaign was developed by Denver ad and content agency Good Conduct.
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