-KFC is rallying Canadians around their shared passion for buckets through basketball with the KFCourt, the world’s first winterized basketball court. The winter-friendly basketball court located under one of Canada’s busiest highways, Toronto’s Gardiner Expressway. Reimagining KFC’s iconic chicken bucket as a playable NBA regulation size bucket, with help from agency Narrative, Canadians can come down for a game of pickup or pick up some fresh skills from local hoopers. The court is even pre-warmed and comes with warming refreshments and a DJ.
-The in-housing specialty agency Oliver is helping marketers connect authentically with Black and Latinx communities through a new cultural division called InKroud.
-Tinder’s first global campaign, “It Starts with a Swipe,” created in partnership with AOR Mischief, features an all-inclusive cast of Gen Z daters.
-On the latest Young Influentials podcast, Myles Worthington, founder of the agency Worthi, talks DEI and cultural relevance.
-A new white paper from the 4A’s aims to help agencies navigate new platforms and ratings on environmental, social and governance reporting.
-Publisher ad management outfit CafeMedia is working with tech platform LiveRamp to offer its data clean room Safe Haven to readers.
–Coltrane Curtis of Team Epiphany tracks down talent who would be left largely unfazed if social media suddenly ceased to exist.