Culture agency Cashmere is boosting its creative leadership ranks with the hiring of Frank Dattalo as evp, executive creative director. In the role, Dattalo will be responsible for driving growth and leading creative efforts across all lines of business, including Taco Bell, Google, Budweiser and Disney, among others. He will report to Cashmere president and chief creative officer, Ryan Ford.
Dattalo joins Cashmere from digital experience design agency Critical Mass LA where he was vp, executive creative director, working with brands including Nike, Peloton and AT&T to raise their digital and social profiles.
“Frank is a best in class creative who brings immense creative bona fides and an innate sense of balancing story and systems,” said Ford in a statement. “His work exhibits a deep understanding around the intersection between culture, brands and digital media and how it manifests it with brilliant and beautiful creative.”
At Critical Mass, Dattalo oversaw AT&T’s Fiber campaign with Kevin Garnett and the decorated “Gif a Little Love” campaign, which used media and data to connect people when the pandemic hit holiday travel. That campaign was recognized by The One Show, ADC, Webbys and the Shorty Awards.
Prior to Critical Mass, Dattalo held creative roles at R/GA, leading Nike Basketball, at Organic, and at Apple, helping launch Apple Music, iPad and Apple Watch, and at Deutsch LA.
“It’s a privilege to join Cashmere, an agency I’ve long admired for its independent spirit, inclusivity and unwavering commitment to pushing culture forward as their purpose—a focus that deeply aligns with my core values,” said Dattalo in a statement. “I’m passionate about creating the right conditions for the agency, our people and our clients to do their very best work to help change the world.”
Dattalo joins a group of veteran executives who have joined Cashmere recently, including chief strategy officer Aki Spicer, chief operating officer Erick Erickson, and vice president, group creative director Rebecca Williams.
Last year, Cashmere saw its client opportunities expand as brands looked for new ways to foster deeper connections with Gen Z consumers. The agency worked on campaigns for FX’s Atlanta, Sony Pictures’ The Woman King, Netflix’s You People, and Apple TV+’s Emancipation. The agency also integrated more deeply with Media.Monks to help supercharge work with clients including Amazon, Google, AB InBev, Netflix and Disney.