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Publisher ad management outfit CafeMedia, which manages the tech and sales for titles like MacRumors and Thought Catalog, is working with tech platform LiveRamp to offer its data clean room Safe Haven solution to the millions of readers across CafeMedia’s 4,000 creators’ sites. The move will ultimately lead to higher publisher ad revenues.
This expands CafeMedia’s work with LiveRamp’s Authenticated Traffic Solution (ATS), which lets marketers buy authenticated inventory on the open market without relying on third-party identifiers.