-NJM Insurance Group has been standing out with its “No Mascots of Jingles” theme, but the company and its agency Brownstein are taking an “unexpected” direction with the sometimes unanticipated nature of business ownership. The TV spot, “Banana,” uses a reversal of expectations to illustrate the unpredictability of business life, but to also show the breadth of what NJM covers, using a banana peel on a warehouse floor as an example.
-You’ve seen the winners, now check out the podcast as Adweek’s Shannon Miller and Jameson Fleming discuss this year’s Agency of the Year awards.
-Speaking of winning agencies, applications are now open for Adweek’s 2023 Media Agency of the Year award.
–Michael Watts started his agency Hook in a closet next to a garage. Now Hook is preparing to open a new office in Michigan as it continues to grow.
-New work from Canadian social-advocacy group White Ribbon shows men’s proximity to gender-based violence.
-Check out the infographic that shows that Fox Sports fans are happy and engaged even off the field.
-Adweek has named its Top 10 TV shows of 2022. Check to see if your favorite made the list.
-Smokey Bones, a fire grill and bar restaurant, known for its slow-smoked meats, is taking their protein dedication to a whole new level with a limited-run menu made of actual meat. Conceived by Tampa Bay-based creative agency Dunn&Co., the meat menu is laser-etched on a piece of beef jerky and will be available at participating Smokey Bones locations.
A menu from Smokey Bones BBQ is made of meat.