No Fixed Address (NFA) has hired Liz Mowinski as its North American president as the agency expands across the U.S.
Mowinski steps into a newly-created role to help navigate the growth of NFA’s diverse range of offerings and clients. She was most recently at agency The Many as head of brand, and prior to that she helped build and grow agencies including Mekanism, OKRP and 360i over a two-decade-plus career.
“The word ‘integration’ gets thrown around a lot in this industry, but not many do integration well,” said Mowinski in a statement. “Since birth, NFA has proven a leader in what it means to be a truly integrated agency built for tomorrow, today. Always several steps ahead of the curve. Always leading with simplicity and smarts. Always fearless.”
The North American president joins as NFA continues to grow and build upon its client roster, which now stands at 34. Mowinski will partner closely with NFA Inc. CEOs and co-founders Dave Lafond and Serge Rancourt.
The creative agency, based in Toronto, serves clients including Questrade, Little Caesars, Betway and the Canadian Centre for Child Protection. NFA has been expanding into the U.S. and beyond with partners including Diageo’s popular seltzer brand Loyal9, Greenfield Natural Meat Co., Duolingo, Article furniture and Alpha Foods.
NFA’s integrated and shared services, including media, production, analytics, experience, design and digital, also help power sister agencies Courage and Adweek’s Midsize Agency of the Year, Mischief.
“We’re really fortunate to join forces with Liz. Her caliber and experience and global lens is exactly what we need as we enter our next stage of growth with a huge breadth and depth of offerings and capabilities,” said Lafond in a statement.