-Visit Milwaukee has partnered with Milwaukee Bucks star Bobby Portis to promote the Wisconsin city as a travel destination. The centerpiece of the partnership is a video, produced by Visit Milwaukee’s leisure advertising agency Hanson Dodge, that showcases the NBA fan favorite’s love for Milwaukee as he acts as a hype man at attractions around the city, helping champion the city of NBA champions. In the video, he’s seeing living his best Milwaukee life, enjoying the cuisine, brews, sights and sounds of the city, including a trip to the beach.
-In the latest of Forrester’s agency Wave reports, VMLY&R and OPMG came out on top, with the market research company scoring the agencies high on strategy and current offerings.
-Language learning platform Rosetta Stone is launching its inspired “There’s A Word For That” campaign, created in partnership with creative AOR Duncan Channon.
-TBS has canceled Full Frontal With Samantha Bee, as the show becomes the latest casualty following the Warner Bros. Discovery merger.
-On this week’s episode of Yeah, That’s Probably an Ad, our crew discusses the inclusion of cannabis in the California State Fair.
-David Madrid has named Saulo Rocha, one of its founding executive creative directors, as its chief creative officer.
-What makes the rogue social media manager character new is how brazen they have become, taking swipes at their employers and getting meta by centering themselves in the narrative.
-Legacy hotelier Hilton is reminding consumers that the stay is about more than snap-worthy views in its new campaign, that features a cameo by Paris Hilton.