Publicis has tapped Gareth Goodall as its new chief strategy officer for Publicis Creative U.S. In his new role, Goodall will oversee strategy across all Publicis Groupe’s creative agencies in the U.S., including Leo Burnett, Saatchi & Saatchi and Fallon. He will be based in New York and report to Andrew Swinand, CEO of Publicis Groupe Creative and CEO of the Leo Burnett Group.
Most recently, Goodall served as partner and chief strategy officer of Anomaly New York. He boasts two decades of experience and has received accolades, including being named one of The Independent’s 100 most influential people in Britain’s creative industries.
“Throughout his career, Gareth has established himself as a trailblazer in the industry, driving creative solutions that leverage the latest in technology—with a rigorous focus on effectiveness,” said Swinand in a statement. “His expertise, energy and track record of driving results make him a strong addition to our talent bench at Publicis. We are thrilled to welcome him to our team.”
Goodall is a Publicis boomerang, having previously held roles as head of planning at Saatchi & Saatchi New York and Fallon. Throughout his career, he has worked with major brands, including Google, YouTube, Diageo, Sony, New York Life, Converse, Orange, AXA, Ben & Jerry’s, GSK, Kohl’s, Panera, JP Morgan Chase, Budweiser, Ally Bank, Coca-Cola and Unilever.
“Publicis Creative is an unrivaled force of talent, tools and thinking,” said Goodall in a statement. “I’m excited to champion strategy’s role in helping weave all of them together. When I met with Andrew, I loved the clear emphasis his leadership placed on two things: creativity and kindness. It’s a powerful combination and one we all need more of.”