Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.
A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They’re snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they’re being paid to promote.
Consider a few examples that have each been liked and viewed thousands of times across social platforms.
In a TikTok for sparkling water brand Spindrift, employees sung a lackluster rendition of Lizzo’s hit song “About Damn Time,” noting, “when you’re a brand so you can’t use the original audio,” referencing how popular music isn’t available to brands on TikTok.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in