Tuesday Stir

By Kyle O'Brien 


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-Creative shop GYK Antler recently inked a deal as hydration company CamelBak’s creative partner. To celebrate the companies joining together, the agency made a 3D animated video that shows a lonely CamelBak container making its way to the office and being warmly welcomed by the GYK Antler building. CamelBak hired GYK Antler to evolve its brand platform and continue to fuel growth across the outdoor-inspired consumer product and hydration space. In a couple of months, the duo is going from conception to launch, with the new campaign going live soon.

-Canned vodka brand High Noon has launched its Memorial Day campaign with some “Sun’s Up” affirmation billboards from agency Preacher.

-Adweek took a look at Generation X and how that smallest generation is being marketed to on a broader scale.

-Digital media company BDG has hired Jon Wilde, formerly the global digital director at GQ, to usher its culture and innovation portfolio into a stylish new era.

-Tequila Cazadores is helping 100 people make up for time lost during the pandemic with “#TheCaz100” campaign celebrating the 100th anniversary of the brand’s original tequila recipe.

-This week’s episode of To Dine For features Stephen Starr, an American restaurateur and former entertainment promoter based in Philadelphia.

Jake Gyllenhaal stars in a cheeky 30-second spot for Just Egg that purposely deflates superstar wellness and the elitist trappings around it. A second ad features tennis star Serena Williams.

-If it seems like every brand is suddenly talking about the position of Mercury and how you should eat based on your star sign, you’re not wrong.