BDG Poaches GQ Executive to Glitz Up Its Culture and Innovation Portfolio

Revenue is on pace to rise 29% year over year for the digital media company

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

The digital media company BDG has hired Jon Wilde, formerly the global digital director at GQ, to usher its Culture and Innovation portfolio into a stylish new era, one defined by a closer hewing to the world of celebrity and a budding slate of signature events. Wilde will begin his role as senior vice president, editorial, Culture and Innovation, on May 23.

The C&I portfolio, which houses the titles Mic, Gawker, Inverse and Input, aims to amp up the glitz in order to court blue-chip brands in the luxury fashion space, said Emma Rosenblum, the newly promoted chief content officer of BDG.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in