Following a government-mandated, competitive review, Colle McVoy will remain the agency of record for the Jackson Hole Travel and Tourism Joint Powers Board (JHTTB), the government board tied to the tourism economy for the Jackson Hole, Wyoming community.
The agency will continue to lead brand strategy, creative, design, media planning/buying and influencer marketing for the organization. The partnership will take a renewed focus on enhancing the quality of life of the community, as well as pushing sustainable travel.
“Colle McVoy has been an incredible partner and we look forward to launching new efforts that evolve our work, communication and sustainability commitments with a focus on the future of tourism management,” said Cory Carlson, JHTTB board chair in a statement.
Jackson Hole is embarking on a new destination management plan and campaign in 2022, focused on sustainability and protecting the natural resources of the scenic mountain area. The new plan establishes a strategic roadmap to identify, amplify and align the community’s shared values in ecosystem stewardship, economic vibrancy and growth management to enhance the quality of life for residents. It comes at a time when Jackson Hole and its surrounding parks continue to experience record-breaking tourism crowds.
“It has been a privilege to partner with Jackson Hole to not only celebrate and promote its incredible and awe-inspiring beauty, but to also help protect and preserve its natural wonders for generations to come,” said Christine Fruechte, CEO, Colle McVoy in a statement. “We share in the board’s and community’s efforts to have a positive impact through ecosystem stewardship, economic vibrancy and growth management—and through enhancing the quality of life for residents.”
Colle McVoy has been AOR for JHTTB since winning the business in 2017—and has partnered with numerous Teton County-based companies for creative production. Together, they have produced high-profile work, including the Effie-winning “Stay Wild” campaign and movement, the two-time Jay Chiat Award-winning “Tag Responsibly” program that innovatively deterred geotagging on social media to protect the area’s precious lands. More recently, the agency has been helping Jackson Hole emphasize protection of its natural resources for generations to come with a recent “Tread on the Trail” campaign.
Retaining the Jackson Hole account is the latest competitive win for Colle McVoy, which has been on a new biz streak, including adding Goodyear, Perdue, Northern Tool + Equipment and Blu Dot to its roster. As a result, the agency is projecting double-digit growth for 2022.