Friday Stir

By Kyle O'Brien 

-Jackson Hole, Wyoming has felt the swell of pandemic-fueled outdoor tourism, but that explosion found hikers damaging the environment by straying off trail. To get people to stay on the trails, Jackson Hole had to put a foot down, literally. The Tread on the Trail program, an OOH activation by Colle McVoy uses specially designed hiking boots to leave subtle footprints with a strong message to “tread on the trail.”

-Urging Americans to examine their relationship with sleep, Idorsia Pharmaceuticals premiered the “Seize the Night & Day” campaign by Goodby Silverstein & Partners with Jennifer Aniston.

-Nearly 5,000 people in Sweden have called a secret number released by McDonald’s—playing the brand’s famous jingle using the keypad on their phones—to win an exclusive golden card.

-PepsiCo and its subsidiary Frito-Lay have launched a campaign focusing on the NFL playoffs with Eli and Peyton Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw.

-The NFT craze continues, as now British department store Selfridges has jumped on board, claiming to be the world’s first retailer to sell NFTs over the counter.

-Another record-breaking year of mergers and acquisitions is set for the marcoms sector, according to Jim Houghton, partner at Waypoint Partners.

-Taking a page from the Ted Lasso handbook, the San Francisco 49ers are trying to win fans overseas, including in the U.K.

-Check out this week’s Marketing Morsels, a menu of delightful news items from the past week.