Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The San Francisco 49ers have played roughly 45 miles away from their namesake city in Santa Clara for the last eight years.
If they aren’t going to let a little thing like geography dictate their name, why should it determine where the franchise promotes itself?
In December, the National Football League gave 18 of its 32 teams access to International Home Marketing Areas (IHMA) in eight countries. That announcement came as NFL television ratings for 2021 increased
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in