Football Is Life: The 49ers Channel Ted Lasso to Win Fans in the UK and Mexico

The NFL seeks international audience and partnership growth as it hits new heights at home

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The San Francisco 49ers have played roughly 45 miles away from their namesake city in Santa Clara for the last eight years.

If they aren’t going to let a little thing like geography dictate their name, why should it determine where the franchise promotes itself?

In December, the National Football League gave 18 of its 32 teams access to International Home Marketing Areas (IHMA) in eight countries. That announcement came as NFL television ratings for 2021 increased



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