Jennifer Aniston Confronts Insomnia—and Herself—in Funny and Relatable Ad

The A-lister partnered with Idorsia to educate and help those who struggle with sleepless nights

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For people who suffer from insomnia, the cycle of unrestful nights leading to sluggish behavior throughout the day may be a difficult one to break. Statistics can be daunting, with an estimated one in four Americans developing insomnia each year. Yet, the same studies suggest that recovery is possible.

Urging Americans to examine their relationship with sleep, Idorsia Ltd and Idorsia Pharmaceuticals, U.S. Inc. premiered the “Seize the Night & Day” campaign. Created by agency Goodby Silverstein & Partners, directed by award-winning filmmaker Taika Waititi and in partnership with actor, director, and producer Jennifer Aniston, the platform is working to educate consumers on the importance of a good night’s rest.




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