Thursday Stir

By Kyle O'Brien 

-In case you didn’t know, Johnsonville is the official sausage of the Southeastern Conference (SEC). Now that you have that factoid embedded in your brain, the brand has released a new creative campaign that celebrates and salutes the prowess of Southern grilling. “Tongsmen,” developed by new agency partner Hold Fast Co., urges grillers to make more space for sausage.

Hold Fast Co., a new agency headquartered in Milwaukee, has partnered with Johnsonville for campaign strategy, creative and influencer development, and for this campaign, Hold Fast set out to build the Tongsman label as a badge of honor for grillers, especially as tailgate season ramps up. The new campaign features the Johnsonville Titanium Tongsman contest, a virtual throwdown of sausage-grilling expertise that culminates in a pregame grill-off at the SEC Championship Game in Atlanta.


-Yum! Brands is re-evaluating its creative and media business with Wieden+Kennedy for its KFC chain, putting the business up for review.

-North Carolina-based agency Boone Oakley offered an off-beat message to tailgating football fans with a sly stunt and a message of “don’t get vaccinated.”

-The emergence of gender fluidity in fashion was one of the several trends covered at agency 160over90’s Brandweek panel.

-An arm of climate crisis advocacy group Extinction Rebellion is waging a protest campaign against fruit drinks brand Innocent and its agency Mother, accusing it of “greenwashing” through a campaign.

-A bleary-eyed guy wants “a bomb-ass, fluffy egg sandwich,” according to a new commercial for plant-based brand Just Egg, narrated by J.B. Smoove, from agency Mythology.

-Jeep, Ram and Fiat announced a three-year partnership with Bono’s celebrated charity (RED) that will donate $4 million to fight the Covid-19 pandemic and other global health emergencies.

-Busch Light is encouraging people to work remotely at a dedicated space in the Colorado wilderness. “TreeWork” is a co-working space that boasts powerful wifi, on-site grilling, campfires, shelter and plenty of light beer. It can only be reserved on a dedicated website.

Busch Light promotes very remote work.