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On Sunday, North Carolina-based agency BooneOakley offered an off-beat message to tailgating football fans at the Saints vs. Panthers game in downtown Charlotte, N.C.: don’t get vaccinated.
The agency posed as a fake business—Wilmore Funeral Home—to shock residents with a sobering reminder about the dangers of exposure. Since the campaign launched, the vaccination page for a walk-in clinic in Charlotte has seen a 500% increase in traffic.
The ad redirects to wilmorefuneralhome.com, a simplistic site that presents visitors with two options: “Get vaccinated,” with a hyperlink to the clinics site, or “We’ll see you soon.”