This Agency’s Anti-Vaccine Message Is a Public Health Plea in Disguise

BooneOakley posed as a fake funeral home to draw attention to Covid-19 death rates


On Sunday, North Carolina-based agency BooneOakley offered an off-beat message to tailgating football fans at the Saints vs. Panthers game in downtown Charlotte, N.C.: don’t get vaccinated.

The agency posed as a fake business—Wilmore Funeral Home—to shock residents with a sobering reminder about the dangers of exposure. Since the campaign launched, the vaccination page for a walk-in clinic in Charlotte has seen a 500% increase in traffic.

The ad redirects to wilmorefuneralhome.com, a simplistic site that presents visitors with two options: “Get vaccinated,” with a hyperlink to the clinics site, or “We’ll see you soon.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in