Accounts

KFC Has Put Its U.S. Creative and Media Accounts in Review

Wieden+Kennedy is the incumbent on both accounts

KFC ad — Wieden+Kennedy has held the creative account since 2015 and media since 2018.KFC / Wieden + Kennedy

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Editor’s Note: The story has been updated with comments from Wieden+Kennedy.

Yum! Brands is re-evaluating its creative and media business with Wieden+Kennedy for its fast food chain KFC.

“We have informed W+K Portland that we are putting the KFC U.S. creative and media business up for review,” a spokesperson for Yum! Brands told Adweek in an email. “Since 2015, W+K has been a valuable part of our brand turnaround, creating memorable campaigns that grew brand consideration and sales.