Jeep, Ram and Fiat Become First Car Partners With Bono's Global Charity (RED)

Three-year deal includes co-branded cars in U.S. and Europe and a $4 million pledge to fight Covid-19 pandemic

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Jeep, Ram and Fiat, sibling brands under the Stellantis corporate banner, announced a groundbreaking three-year partnership Wednesday with Bono’s celebrated charity (RED) that will donate $4 million to fight the Covid-19 pandemic and other global health emergencies.

The alliance includes several special-edition (RED)-branded cars, starting with a 2022 model year Ram truck that will launch in the U.S. in the fourth quarter. That debut will be followed by two (RED) Jeeps next year and an all-electric Fiat 500, with the latter auto pre-selling now in Europe.

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