Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Jeep, Ram and Fiat, sibling brands under the Stellantis corporate banner, announced a groundbreaking three-year partnership Wednesday with Bono’s celebrated charity (RED) that will donate $4 million to fight the Covid-19 pandemic and other global health emergencies.
The alliance includes several special-edition (RED)-branded cars, starting with a 2022 model year Ram truck that will launch in the U.S. in the fourth quarter. That debut will be followed by two (RED) Jeeps next year and an all-electric Fiat 500, with the latter auto pre-selling now in Europe.
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