160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture

The agency broke down its Next Nouns report at Brandweek with Ireland Baldwin and Jeanne Yang


When Vin Diesel wore a leather skirt at the MTV Europe Music Awards in 2003, news outlets were quick to justify his ensemble as a cultural nod to Scottish kilt fashion.

According to Jeanne Yang, a creator and producer at entertainment company Anonymous Content, this outfit choice would not need to come with a justification if it was made today.

“We are no longer sitting there and assigning specific colors and silhouettes to people,” she said.

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