Thursday Stir

By Kyle O'Brien 

-Microsoft and Hollywood creative agency gnet have made an inspirational campaign for Microsoft Flight Simulator. “Why I Fly” highlights players from around the world with unique perspectives and heartfelt stories about their love of flying and their experiences with the virtual cockpit. In the first spot, viewers learn the inspiring story of how Japanese pilot Shinji Maeda lost an eye in an accident yet went on to fly.

Microsoft Flight Simulator is coming to Xbox Series X|S July 27. Users can play it with Xbox Game Pass.

-IPG continues to recover from the pandemic as it announced its growth over Q2.

-Publicis Groupe, in its Q2 earnings report, saw performance overtake 2019 levels by 2% for the quarter.

-International sandwich and coffee retailer Pret A Manger has named VCCP as its first global integrated communications agency.

-Actor and taco-preneur Danny Trejo is going “turbo” to promote Clorox power sprayers.

-Tequila brand Patrón is expanding its artist network with designer John Geiger on a limited-edition streetwear collection.

-As sustainable fashion continues to transform the clothing business, Reckitt brand Vanish is encouraging people to fight waste by wearing their clothes for longer.

-In Mattress Firm’s new campaign from agency Droga5, actor Liev Schreiber describes various sleepless experiences as symptoms of “junk sleep.”

-The United States Golf Association (USGA) is using talented kids to promote the next generation of golfers. The “Future Legends” spot by Zambezi features members of youth programs and recreates epic moments from U.S. Open history by having the kids dress like champions Payne Stewart, Michelle Wie and Tiger Woods and then mimic their signature celebratory moments.

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