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As sustainable fashion continues to transform the clothing business, Reckitt brand Vanish is encouraging people to fight waste by wearing their clothes for longer.
Its new campaign, created by Havas London, highlights the statistic that many people wear their clothes as little as 10 times before throwing them away, sending more than 90 million tons of textile to landfills each year.
A film visualizes this waste as vast mounds of clothes that fill up a city’s streets and tower over skyscrapers.