Accounts

Pret a Manger to Strengthen International Comms With VCCP Appointment

The appointment will focus on developing the company's digital touchpoints

Pret A Manger to Strengthen International Comms With VCCP Appointment
Pret has also begun the first coffee subscription service in the U.K. and introduced the “Pret at Home” range which can be bought within retail stores in the U.K. and France.Pret a Manger
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By Stephen Lepitak

July 21, 2021

With the goal of “bringing Pret to more people,” international sandwich and coffee retailer Pret A Manger has named VCCP as its first global integrated communications agency

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Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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