-As the only advertising awards show dedicated to music and sound, the AMP Awards would naturally look to musical stars to promote the show. The Association of Music Producers did just that. Created by Johannes Leonardo, two spots are promoting the extended entry deadline for the AMP Awards, coming up March 18. In each video, the artists proclaim to know nothing about the AMP Awards and have to be coaxed into providing information. Alice Cooper argues with his agent offstage and when he finally comes on set, he says “so you’re telling me that an awards show about advertising needs advertising?” In another spot, John Oates hopes for a payday thanks to his appearance.
-Chocolate company Ferrero Group awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February.
-The Paris 2024 Paralympic Games are set to be the most watched in its history, which is welcome news for sponsors, but for organizers it marks a new step forward for the para movement.
-ADWEEK goes behind the scenes to show how a team of women created Tubi’s groundbreaking WNBPA film.
-The “Feliz St. Patrick’s Day” commercial, created by Wieden+Kennedy London, encourages Kahlua over Guinness.
-Need another reason to come to Social Media Week? Megan Thee Stallion is bringing her hot girl energy.
-The Gerety Awards 2024 deadline is coming up soon, on Friday, April 12. As the standard deadline approaches, the Gerety Awards relaunch their call for entries campaign, created by renowned Canadian agency Cossette, to emphasize the unique perspective of the Gerety Jury and the importance of its vision.
One of the promos for the upcoming Gerety Awards from Cossette.