-People elevate their dogs in their lives, sometimes to royalty status. Open up social media and you’ll be flooded with videos showcasing the joy of owning a dog. But in the latest advertising campaign for leading global canine health and genetics company, Embark Veterinary, creative AOR Colossus brought to life the joy that comes with discovering your dog’s genetic makeup. A video of a couple finding out their dog is of royal lineage goes way over the top, but not out of the realm of true dog lovers.
-Two of the biggest independent agencies have merged, as Barkley and OKRP have blended agencies to become BarkleyOKRP.
-Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences.
-BBC Studios, the commercial arm of the broadcaster, is building awareness across the U.S. and will produce a brand campaign created by R/GA.
–Drew Barrymore aims to discourage tweens from the TikTok trend of using anti-aging skincare products in a campaign for Dove.
-It’s a “lovely day” for Jason Momoa as he receives some good news that needs to be celebrated in Guinness’ latest campaign.
-A daily elevator ride gets transformed into a a journey of indulgence with a premium coffee experience in a new experiential campaign for Nespresso. For staffers at the Condé Nast office in New York City, that fantasy will be a reality as the coffee company and agency of record nmbl show how with the right design thinking, any space can be more functional than meets the eye. Today, they’re launching their latest collaboration, the Vertuo Pop Café at an elevator at One World Trade Center. Inspired by Nespresso’s smallest, most stylish machine, Pop, and developed as part of their campaign “There’s Always Room for Great Coffee,” the pop-up space is one of several appearing in small or unexpected locations, with the elevator experience kicking off a series of events taking place in cities nationwide.
Nespresso’s elevator design in NYC.