-After a seven-year hiatus, Zaxby’s is bringing back its beloved milkshakes. There’s a catch, however. Macon, Georgia is the only place you can get your hands on the shakes that have a cult-like following. The city, only 1.5 hours south of Atlanta, is waiting to be discovered, and so are the shakes. In partnership with ad agency Tombras, Zaxby’s teamed up with the City of Macon to create a tourism campaign placing the milkshakes front and center. The hero spot, “Sluurp,” features the mayor of Macon speaking directly into the camera and what begins as a straightforward tourism commercial touting the wonders of the city quickly turns to the main attraction.
-Wieden+Kennedy Portland has laid off 20% of its Portland staff in a restructuring.
-It’s Commerceweek, and one panel found DoorDash chief marketing officer Kofi Amoo-Gottfried revealing that the Super Bowl was a success for the brand.
-Ukrainian agency Bickerstaff.734 talked with ADWEEK about staying strong, and creative, after two years of war following the Russian invasion.
-Credit One Bank has named Deutsch LA its agency of record across creative, media and brand work.
-WPP’s U.K. president, Karen Blackett, is set to leave the business after almost 29 years.
-An importance should be placed on celebrating Black hair in advertising, writes Ron Brown II is a business affairs manager and co-lead for the Black Affinity Group, noir, at Wieden+Kennedy New York.
-Hanson Dodge is hosting a week-long Leap Day celebration. As an agency that has a mantra of helping good people and brands to make the next great leap, every day is considered Leap Day there. So the agency has been celebrating all week via social media posts featuring a self-promotional film, “Trampoline,” a “Happy Great Leap Day” mailing to clients, a company-wide “Jammin’ in our Jammies” breakfast and day, and to make the day live up to its name, a frog-jumping competition.
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