-For its newest campaign, “Flavour From Down Under,” Noosa yogurt and Butler, Shine, Stern & Partners (BSSP) tapped into the brand’s Aussie roots and made a completely upside-down ad. BSSP created a true upside-down set. Working with Hobby Film and director Amy Allais, the team built a fully upside-down kitchen set, while also creating a rig to invert the talent so they would be upside down too – getting the physics of the land down under just right. With the launch of this new campaign, BSSP helped to create a whole new world for the brand across social, OLV, display, shopper, DOOH and more.
-FCB Brazil will soon have a new CEO, as marketing executive Paulo Fogaca will be returning home to Brazil to take over the reins from Ricardo John.
-At Adweek’s Outlook event, Tums and agency Orchard said to not be boring in advertising and take calculated creative risks.
-Publicis Groupe has revealed its latest evolution centered around artificial intelligence-powered services while reporting that it continues to outperform its competitors with +6.3% organic growth.
-Hershey has launched two short videos in the run-up to its Super Bowl campaign for legacy brand Reese’s, using over-the-top sight gags to tease a “big change” to its beloved product.
-New England Patriots owner Robert Kraft, founder of the Foundation to Combat Antisemitism (FCAS), will air its first national Super Bowl spot this year.
–Jon Stewart is back as an executive producer and host of The Daily Show on Monday nights throughout the election season.