Thursday Stir

By Kyle O'Brien 

-Sometimes getting all scrambled up can lead to a hearty breakfast. In the new campaign for Oscar Mayer from Johannes Leonardo, “Scramble Your Morning,” the words in the campaign are scrambled by mixing up the letters in the copy, creating brain teasing puzzles. The campaign is launching with the debut of Oscar Mayer Breakfast Scramblers, made by using two fresh eggs and are available in three delicious and filling varieties.
“Mornings can be a blur. We wanted to bring a little bit of fun to the scramble by intercepting people during their morning routine and providing them with that quick hit of joy that your brain gives you when you unscramble seemingly unscramble-able sentences. Our copywriting team has developed a formidable muscle for misspelling words in a way that is 100% wrong but also 100% legible,” said Nathan Frank, group creative director at JL.

-Organic Valley’s new campaign debuts alongside the brand’s first sponsorship of the currently running Climate Week NYC, an annual gathering of world leaders, business moguls, scientists and activists.


-Generative AI is more than just a gimmick for Coca-Cola, it’s innovation that drives sales.

-Infosys’ B2B marketing strives to find the human side of AI through partnerships.

-BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand. Samantha Deevy joins as BBH USA’s chief strategy officer, and Lindsey McNabb Hover is the 25-year-old shop’s first CMO.

-On the latest Young Influentials podcast, the host sits down with Manu Manzo to talk about her love for singing, the release of her new album and highly anticipated tour.

-Climate Week NYC, an event hosted by the nonprofit business group Climate Group, draws out sustainable brands and world-class greenwashers.