-Just in time for Grandparents Day on September 10, and in the midst of baseball season, CommonSpirit Health, one of the largest nonprofit hospital networks in the U.S. composed of Dignity Health and Catholic Health Initiatives, is debuting the latest chapter of its “Hello humankindness Found Footage” initiative. The spot, “Grandson Signs Baseball,” celebrates the bond that kids share with their grandparents. In it, a grandson gives his home run baseball to his grandfather and signs a personal autograph for him as the two share a special moment. The spot was produced by Mekanism, longtime advertising agency partner of CommonSpirit Health.
-A Dentsu Creative CMO report discovered that many felt that brands should aspire to create culture and build their own audiences through content and entertainment that directly attracts consumers.
-At this year’s Open, IBM has teamed with global creative agency partner Ogilvy to debut a campaign to formally introduce watsonx.
-The latest episode of Young Influentials talks with Joe Gagliese, co-founder and co-CEO of Viral Nation as he shares his formula for creating a long-lasting career beyond social platforms.
-As part of its latest campaign, mobility company Bolt partnered with Snapchat to create an AR lens that allows people to reimagine outdoor spaces with fewer cars.
-Advertising investments should grow 5% this year, according to a new industry forecast released by analyst Brian Wieser.
-Solarbox, the leading photovoltaic panel provider in France, has partnered with Fred & Farid Los Angeles for a new TV campaign. It features Louis XIV, known as the Sun King, pedaling to power our modern solar world. Directed by Rémy Cayuela, four TV commercials seamlessly blend historical grandeur with contemporary energy solutions for visuals that are both elaborate and absurdly funny.