-Argentina is in a forest emergency. It loses one hectare of forests every two minutes, equivalent to the surface of 30 soccer fields per hour. Deforestation causes species disappearance, climate change, floods, droughts, desertification, diseases, evictions of indigenous people and farmers, loss of food, wood and medicines. To create awareness about the urgency of protecting native forests for Greenpeace, The Juju agency, led by Nicolás Zarlenga and Federico Plaza Montero, created a unique product: “The scent of consciousness,” an air freshener for cars that does not smell like pine, but like the smoke from fires that devastate ecosystems.
-Virgin Atlantic is being deliberate about its inclusion marketing efforts.
-Retail data firm Circana has built a new brand from IRI and NPD Group’s merger, making identity and purpose all its own.
-Google’s new GenAI marketing tools are designed to speed up campaign planning and buying.
–Mark Marshall is officially NBCUniversal’s next ad sales chief.
-Frozen treat Bomb Pops are in high demand during a hot summer, but this year they’re also proving popular in the metaverse.
-This Labor Day marks the premiere of Office Race, an all-new Comedy Central original movie and the feature film directing debut of Jared Lapidus, known for his comedic commercials for TurboTax, Little Caesars, Oreo, Verizon, A&W, Scotts, Quilted Northern and more. The movie, filmed before the strikes, stars SNL alum Beck Bennett playing a stunted office worker who goes to great lengths to defeat his exercised-obsessed, micromanaging boss.