The American Advertising Federation (AAF), the national organization representing 35,000 advertising professionals and host of the Addy Awards as well as the Advertising Hall of Fame, has opened a Los Angeles chapter with leading local agencies to unify the Los Angeles advertising community.
Founding brand and agency board members include executives from Giant Group, Mocean, Walton Isaacson, Hawke Media, RPA, Team One, TBWA/Chiat/Day LA, Ogilvy LA, Clique-Now, The MRKT, Mixed Asian Media, IW Group, and Cal State Northridge.
“The AAF has been a big part of my career. It’s an absolute honor to have the opportunity to bring the American Advertising Federation to Los Angeles alongside an esteemed board of directors. We are working hard to bring truly inspiring and innovative experiences to the LA community, and can’t wait to share what’s ahead for the organization,” said AAF LA president, Chris Degenaars, global social engagement of Giant Group in a statement.
The founding of AAF Los Angeles expands the national organization’s mandate to be the “unifying voice for advertising.” The organization will provide thought leadership, host innovative programming, attract top talent to the advertising field, cultivate future industry leaders, foster diversity and honor advertising excellence in the U.S.’s largest West Coast market.
“I’m humbled to serve on the board of AAF Los Angeles. Together, AAF LA will celebrate the vibrant tapestry of the Los Angeles Advertising community, weaving together innovation, inclusivity, and imagination to celebrate our diversity and creative excellence. As we mentor, guide, and uplift emerging voices, we hope to improve our dynamic city while creating a more brilliant and equitable tomorrow in advertising,” said AAF LA first vice president, Erica Coates, president of Mocean.
The local chapter will steward the next generation of Southern California advertising talent, with a focus on developing underrepresented and young professionals.
“The relaunch of the American Advertising Federation’s LA chapter heralds a new chapter of creativity and connection. We’re committed to fostering inclusive and dynamic experiences that reflect the richness and vibrancy of Los Angeles’ advertising and marketing community. Together, we’ll write the next great story of innovation and inspiration in a city where dreams come to life,” said AFF LA second vice president, Raul Rios, svp at Walton Isaacson.
The AAF Los Angeles will celebrate the grand opening of the chapter with an official launch party on September 7 at Cara Hotel’s Bar & Lounge.
“David Ogilvy famously said ‘Hire Giants,’ and so Ogilvy LA is thrilled to support the AAF’s mission to nurture and empower the next generation of giants,” said AAF LA Advisor James Hidden, managing director of Ogilvy LA.
Local advertising professionals and students can register for membership on the new chapter website, aaflosangeles.org/join.