-Ever seen a grown man cry in a restaurant? Plum Organics and Madwell want to make sure that this commercial is the only time you’ll see it. In a humorous spot, a man at a café orders chicken nuggets, only to be told the place doesn’t serve them. He then goes into a childlike tantrum while an actual child looks on with calm repose. The point of “Big Babies” is to make sure that small babies don’t grow up to become big babies because they’ve been introduced to Plum Organics’ unique flavors as a child.
-Commissions are now playing a role in how people are compensated in the industry, finds a study by NBZ Partners.
-Atlanta indie agency Hothouse has a new head of creative in Brandon Rochon, and he aims to celebrate the city’s creators.
-Creators in the creator economy need to be protected from burnout and loneliness, and the industry should care about that.
-Subaru of America is helping to change the narrative about who belongs in the outdoors with a new campaign starring Emmy-nominated deaf actor Keivonn Woodard.
-Tune in to episode 60 of The Great Fail podcast to hear the story of how Bed, Bath & Beyond became bankrupt.
-Chicago agency Someoddpilot started out as a record label in 1999, so it’s not a stretch that long-running alternative music festival Lollapalooza, which kicks off today in Chicago, chose the agency to give the brand an overhaul of its visual and digital assets. Someoddpilot’s brand redesign taps into the festival’s history in Chicago, with nods to wheatpasted concert posters, DIY music venues, and the city’s ’90s post-rock/alternative scene that bred Urge Overkill, Liz Phair and Tortoise. From a functional perspective, Someoddpilot organized the brand book into easily synthesized components, creating a turn-key user guide that the festival’s in-house team can use across all their assets.
Examples of the Lollapalooza branding from Someoddpilot.